Denizen brand for Asia sounds like a clever idea from Levi’s
Whether it will work or not is another question of course but Levi’s decision to launch a new brand called Denizen in Asia looks like a rational way to approach shed loads of consumers who are immune...
View ArticleUK advertisers fret about spending cuts, higher taxes
They seem to be anyway as the IPA’s latest survey into advertiser intentions shows that 22 per cent of those surveyed cut their budgets in the last quarter of 2010 against 17 per cent that increased...
View ArticleSamsonite wins Asia’s Spikes awards advertiser of the year – with a little...
Samsonite and JWT Shanghai won the Press Grand Prix at this year’s Cannes international Festival of Creativity and now Samsonite has picked up advertiser of the year at Asia’s Spikes awards, organised...
View ArticleMaxus names Madhvi Pahwa as first global talent director – based in India
Talent directors seem to be the new flavour of the month within big marcoms companies and high-flying Maxus, the newest mainstream WPP/GroupM media agency on the block, has just named its first, Madhvi...
View ArticleWhy BBDO versus Wieden+Kennedy is the agency world heavyweight championship
Actually it’s a heavyweight against a cruiserweight when you consider the size of the respective networks, vast for BBDO much smaller for W+K. But increasingly these two seem to be the agencies at the...
View ArticleCan new boss David Mayo keep the Bates agency brand alive?
Much speculation among the clinking sundowners at Raffles Hotel in Singapore that the venerable Bates agency (now rather reduced as it’s an Asia-only network albeit a large one) might be calling last...
View ArticleThe Chinese arrive in UK marcoms land as Blue Focus buys a fifth of quoted PR...
First up Huntsworth boss Lord Chadlington (Peter Gummer as was) says he wanted to buy leading Chinese PR firm Blue Focus. But now BF, led by Oscar Zhao (left), has, in effect, turned the tables by...
View ArticleA mystery wrapped in an enigma – what exactly is Johnny Hornby’s new...
Actually it’s called The & Partnership, which must be one of the daftest names ever given to an agency, and is an extension of Johnny Hornby’s CHI, 49 per cent owned by WPP. CHI is supposed to be...
View ArticleNow Havas is trying to turn hashtags into electricity
What will they think next? Why, a hashtag to supply (not very much) electricity, of course. Havas Media Group Asia Pacific is investing in a social innovation called “Heartbot” – a machine that turns a...
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